Fernando Rodríguez joined Terra Networks in 2000 as Chief Financial Officer and as a founding member of the team that launched Terra.com. In 2004 he took on the position of Chief Executive Officer and he now oversees the operations of Terra Networks in the US, with headquarters based in Miami and offices in New York, Chicago, Los Angeles and San Francisco. He has played a key role in the growth of the organization and in consolidating Terra Networks USA’s position as the leading Internet portal for the US Hispanic market.
Under his leadership, Terra.com has grown its audience to reach over 13 million unique visitors per month, and has increased its advertising revenue to become one of the leading digital platforms targeting the Latino market. The primary sources of revenue are Spanish, English and Portuguese language online advertising campaigns throughout the United States and the Latin American region.
Terra Networks USA is a division of Terra Latin America, a wholly owned subsidiary of the Telefónica Group, and the largest Internet and ISP company in the Latin American region, reaching over 58 million unique visitors monthly .
Prior to joining Terra Networks, Rodríguez worked in the Telefónica Group, the leading global telecommunications company in the world. Rodríguez held various financial positions in Telefónica de España and in Telefonica S.A.. During those years he lead a team that worked with McKinsey and Company in analyzing the performance and valuation of several Telefónica global business units - from mobile and fixed telephony to Internet access and corporate business solutions.
Fernando Rodríguez began his career as a Foreign Trade Expert working for the Madrid Chamber of Commerce in Mexico City. He holds a Master’s degree in Business Administration from the Universidad Autónoma de Madrid and several other executive programs including
an Executive Management Program by the IESE Business School and Harvard Business School. In 2007, he received the Latin Chamber of Commerce (CAMACOL) Executive of the Year award. He currently resides in Miami with his wife and son.
Under his leadership, Terra.com has grown its audience to reach over 13 million unique visitors per month, and has increased its advertising revenue to become one of the leading digital platforms targeting the Latino market. The primary sources of revenue are Spanish, English and Portuguese language online advertising campaigns throughout the United States and the Latin American region.
Terra Networks USA is a division of Terra Latin America, a wholly owned subsidiary of the Telefónica Group, and the largest Internet and ISP company in the Latin American region, reaching over 58 million unique visitors monthly .
Prior to joining Terra Networks, Rodríguez worked in the Telefónica Group, the leading global telecommunications company in the world. Rodríguez held various financial positions in Telefónica de España and in Telefonica S.A.. During those years he lead a team that worked with McKinsey and Company in analyzing the performance and valuation of several Telefónica global business units - from mobile and fixed telephony to Internet access and corporate business solutions.
Fernando Rodríguez began his career as a Foreign Trade Expert working for the Madrid Chamber of Commerce in Mexico City. He holds a Master’s degree in Business Administration from the Universidad Autónoma de Madrid and several other executive programs including
an Executive Management Program by the IESE Business School and Harvard Business School. In 2007, he received the Latin Chamber of Commerce (CAMACOL) Executive of the Year award. He currently resides in Miami with his wife and son.
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