Thursday, July 2, 2009

Aurelio Rodriguez > www.domain.com


Aurelio Rodríguez, International Business Development, Domain.com

Being Hispanic, does it have any influence on your business?
Being Hispanic allows me to better understand greater and diverse markets segments, providing a strategic advantage. Recently, Domain.com announced that it would be offering the complete Domain.com experience—all product offerings, account management, customer support—in Spanish. This is particularly exciting for me because the U.S. Hispanic population is one of the fastest growing online markets, spending nearly twenty percent more time online than other demographics with more than half their time spent on Spanish language websites. Reaching this online demographic is becoming increasingly important for Hispanic businesses to stay relevant and increase their customer base. I am proud to work for a company that understands the importance of the emerging Hispanic business market and is able and willing to support it.

In the face of adversity, how do you decide to keep going?
Adversity makes me work harder. If I am convinced that my thesis is correct then adversity is welcomed. I believe that there is a seed of opportunity hidden in all adversity.

What is the biggest challenge you have faced?
1-I owned and operated one of Miami's most famous Latin nightclubs, La Covacha. In 1999 it burned down due to arson and one of the biggest challenges I faced was mustering the courage to reopen immediately as the rebuilding process took place.

2- In 1999 I personally guaranteed all of my personal assets to start my internet venture Naveguia. I raised $3 million in start-up venture capital only to have the company fold during the dot.com bust. The failure of this venture led to near bankruptcy, divorce and starting over at the ground floor.

If you could change one thing about your life, what would it be?
Nothing ...Every mistake has been a lesson on how NOT to do something.

What was your childhood ambition?
To be an inventor which was probably my way of defining my urge to create, innovate and build.

Tell us about three people that you admire
My mother and father came to Miami as Cuban immigrants. Their hard work and dedication to making our lives better taught us a lesson in perseverance, resiliency and faith.

Disney - Building his dream against all odds

Steve Jobs – World’s best second act

For meetings: breakfast, lunch, or dinner?
Breakfast, coffee is in the blood and all systems are go.

What sacrifices on your personal life did you have to make in order to become a business success?
More work = Less Time for Family, Personal and Spiritual life

What is your favorite quote?
The harder I work, the luckier I get.

Is it difficult to be unconventional?
It can be difficult because others inability to see your vision can create roadblocks. Innovating requires horizontal thinking and, even when you can see the full picture, others fail to connect the dots.

Biggest mistake made?
I let my arrogance and greed ruin the day. I founded an internet start-up geared toward the Hispanic and Brazilian markets and failed to accept a $30 million private placement only to have the market crash in 2000 and lose funding.

Do you consider yourself an innovator? Why?
My business strategies have been referred to as innovative however I see them as common sense. As a leader you learn to look within, follow your heart and trust your instincts. This will not guarantee success BUT odds are you will be right more often than not.

About the Company
Domain.com's web solutions have helped make our customers successful since 2000. Based in Vancouver, Washington, we are one of the world's largest domain registration and web hosting companies. We strive to provide innovative products and services at a great value. Our mission has been and still is to provide that rarest combination - the highest quality products and reliability AND the most affordable prices in the industry.
We specialize in affordable domain names, web hosting, VPS hosting, Email, SSL certificates, web design, and online marketing services. Our free domain services including URL Forwarding, Email Forwarding, Transfer Lock, and Total DNS Management, give customers comprehensive control over their domain portfolios.
Strong word of mouth referrals and long-term relationships have driven our impressive growth. We are committed to making our customers successful on the web.

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