Tuesday, April 1, 2008

Marina Mendez > www.zeddigital.com

Marina Mendez CEO Latin America and General Manager of Argentina. The company is a subsidiary of the Publicis Group

In the face of adversity, how do you decide to keep going?
In accepting what I can and can't change about the situation and look for ways to embrace the challenge and learn from it. My faith, hard work and endless energy help a lot.

What is the biggest challenge you have faced?
I`m facing my biggest challenge at this moment. It's fantastic!!!

If you could change one thing about your life, what would it be?
I wouldn`t change my life. It's full of blessings.

What was your childhood ambition?
My childhood ambition was to become a teacher.

Tell us about three people that you admire?
The three people that I admire the most are Steve Jobs, Lance Armstrong and Mother Theresa.

For meetings: breakfast, lunch, or dinner?
For meetings I enjoy the early lunches that combines people, healthy food and business.

What sacrifices on your personal life did you have to make in order to become a business success?
The biggest sacrifice was to leave my children couple of weeks for business development or training opportunities. But technology allows us stay toghether, no matter where I am.

What is your favorite quote?
Imagination is more important than knowledge.

Is it difficult to be unconventional?
Being unconventional is a unique state of mind for communication professionals. I think it`s absolutely neccesary to be unconventional.

Biggest mistake made?
My biggest mistake in the corporate world was to stay too much time at the same company. I needed to learn more!

Do you consider yourself an innovator? Why?
Yes. I've learned to simplified things. My leit motive: "happiness is about feeling well everyday". I transform the difficult into interesting with happiness, passion, intelligence and my characteristic drive. Once, a headhunter asked me how I managed to make things look beautiful.(and as my favorite book reads) "…And now here is my secret, a very simple secret: It is only with the heart that one can see rightly; what is essential is invisible to the eye."

About the Company
Zed Digital is a leading digital media agency with a team of 600 specialists spanning 25 countries around the world. We deal with bluechip international clients such as HP, L'Oreal, and Toyota. We specialise in all digital platforms, from search engine marketing to mobile and user generated content. We are fully integrated within ZenithOptimedia, our parent company, and offer solutions which work seamlessly with our offline plans.

Contact Marina

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