President of Goya Foods Talks Faith, Values, and Family

According to the Family Business Institute only 12% of family businesses make it to the third generation and a recent EY Family Business Services study found that over one in five family businesses have members who are often engaged in dysfunctional conflict. Surviving, let alone thriving, as a family business is a tall order. One company that is beating the odds is Goya Foods.

Read full article

What Julian Castro and Henry Cisneros share in common beyond their jobs in HUD and San Antonio

It was a déjà vu moment this week when HUD Secretary Julian Castro pledged to promote homeownership, calling it the “cornerstone of the American dream” in his first major policy speech.

Nearly two decades earlier, another former San Antonio mayor and fellow Latino – Henry Cisneros -- made the same pledge after he took over at the Department of Housing and Urban Development, casting homeownership as a pathway to the middle class.

Read full article

IRI Guides CPG Leaders on Marketing Effectively to Growing Hispanic Population

By 2015, the U.S. Hispanic market's purchasing power will total $1.3 trillion. To help CPG marketers connect with this diverse, rapidly expanding customer group, IRI has released a new “Point of View: Winning with the Hispanic Consumer Today." Leveraging IRI's deep insights and data, the Point of View will deepen marketers' understanding of the key disciplines required to succeed with Hispanic consumers, including creating a cultural connection, effectively engaging and activating shoppers throughout the path to purchase and gauging success through accurate metrics.

Today, Hispanics account for one in six Americans, or 53 million people. Hispanic families consume more media and are more responsive to media than the general population. Additionally, 70 percent of Hispanics are under age 40, making investment in this group a wise long-term proposition. 

Read full article