Marta Rosado > www.att.com

Marta Rosado, Director of Retail Sales in Manhattan, AT&T

Being Hispanic… Does it have any influence on your business?

Absolutely I have the advantage of servicing my Latino consumers and I understand their culture and the lifestyle, I understand their needs and build a bond for a better experience.

In the face of adversity, how do you decide to keep going?

The need to succeed to set an example not only for my daughter but for anyone who ever doubts they can overcome anything. Growing up as having English as a second language, there are rough times to conquer and it wasn't easy, it still isn't but with the right motivation it's possible.

What is the biggest challenge you have faced?

The change of coming to a new country without knowing the language, not having any friends and meeting and adjusting to a new family I never knew I had, feeling as an outcast is rough when you're a child.

If you could change one thing about your life, what would it be?

Any change that I've ever thought I would want to redo has always turned into something positive in my life and I learned from and has made me into a better leader, friend, mom and business woman.

What was your childhood ambition?

I dreamed of being a lawyer, being the voice of a courtroom and feeling a sense of being important.

Tell us about three people that you admire?

Sonia Sotomayor, my Current Boss-Tom Devito and Tiffany Baehman.

For meetings: breakfast, lunch, or dinner?

Lunch.

What sacrifices on your personal life did you have to make in order to become a business success?

I definitely had to sacrifice my family time, missed many of my daughter's school activities, trips and quality time with her.

What is your favorite quote?

“Success is a journey not a destination.”

Is it difficult to be unconventional?

Sometimes it can, when people can be so quick to judge someone. My accent, my size, and not only being a woman, but a Hispanic woman at that.

Biggest mistake made?

Getting married at a very young age.

Do you consider yourself an innovator? Why?

Yes, because in order to succeed, you need to be a leader, being an innovator is being the best at being and thinking different.

About AT&T Inc.

AT&T Inc. (NYSE:T - News) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile broadband and emerging 4G capabilities, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries.  It also offers advanced TV services under the AT&T U-verse® and AT&T │DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising.