IRI Guides CPG Leaders on Marketing Effectively to Growing Hispanic Population

By 2015, the U.S. Hispanic market's purchasing power will total $1.3 trillion. To help CPG marketers connect with this diverse, rapidly expanding customer group, IRI has released a new “Point of View: Winning with the Hispanic Consumer Today." Leveraging IRI's deep insights and data, the Point of View will deepen marketers' understanding of the key disciplines required to succeed with Hispanic consumers, including creating a cultural connection, effectively engaging and activating shoppers throughout the path to purchase and gauging success through accurate metrics.

Today, Hispanics account for one in six Americans, or 53 million people. Hispanic families consume more media and are more responsive to media than the general population. Additionally, 70 percent of Hispanics are under age 40, making investment in this group a wise long-term proposition. 

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